With a lot of people joining social networking sites such as Twitter and Facebook, many businesses have made use of these sites to further increase their brand’s popularity and promote their products and services on the Internet. But just like any other marketing method (especially SEO), there are a lot of things people believe about social media marketing that are completely untrue.
In case you are just starting to learn about the basics of social media marketing, here’s a list of five myths you shouldn’t believe anymore:
You Need to Join Every Social Networking Site
While big companies really prefer to be accessible on any social media platform, you don’t have to set up a profile on every social media site. Before even joining a single social media site, you need to decide which of them are suited to your company and which ones are likely to yield positive results. If you have a sense that a particular social networking site will not work for you, then you can choose not to use it.
Add Plenty of Hashtags for Wider Audience Reach
Hashtags nowadays are becoming more and more creative; they are being used by prominent businesses and organizations. But just because they are popular doesn’t mean you also need to fill all of your posts with hashtags; that will only make you look desperate. Avoid using too many hashtags because it can definitely spoil your status or tweet.
Social Media is Completely Free
Signing up on social media sites is free, but when you are using your profile for business-related activities, and if you want to widen your audience reach and increase your followers, you will really need to pay for the additional services (marketing tools) of a particular social media site. Facebook, for example, has a wide range of marketing tools you can use to get more followers and encourage more interaction, but you have to pay to use those tools. You can even use Facebook now for lead generation tasks.
Social Media Sites are Only for Young People
Many businesses think there’s no need for them to participate in the world of social media, since their target market is 35 years old and above. But just so you know, social media is not a youth hub. As a matter of fact, 40% of active Facebook users are over 35. If you do not grab the opportunity of creating a profile on social media sites, you are already losing plenty of chances to boost your sales and promote your products and services. So, disregard the age of your target market because almost everyone now has a social media account.
Social Media Marketing Results Can’t Be Measured
Unlike SEO where you can use Analytics and plenty of other tools to track the results of your campaign, a lot of people think a company’s social media marketing campaign can’t be measured at all. But this is absolutely not true because there are many ways for you to find out whether your social media campaign is successful. By simply noting the increase in the number of your followers and the number of likes your posts get, and the interaction between you and your audience, you can already say whether your promotion is really working or not.